You know the market.
You need the product.

I turn problem spaces into working products—with the judgment to know what to build first and the hands to ship it.

Book a discovery call →

The Problem

You have market conviction and an opportunity that's real. What you don't have is someone who'll sit in the ambiguity with you, tell you what not to build, and then ship what's left. Dev shops ask for a spec. Freelancers build what you tell them. Neither one asks the harder question: is this the right thing to build first?

What You Get

The person who asks the harder question—and then builds the answer.

Scope that cuts, not grows.

The sharpest first version — the one that proves your thesis and gets signal from real users. Not the feature list that feels complete.

Architecture that earns its complexity.

Built so your next hire or your next phase doesn't start with a rewrite.

One person, one accountability.

The person making product decisions is the person shipping the product. No handoffs. No translation layer.

How It Works

Every engagement starts small and earns its way forward. Each phase delivers something concrete and stands on its own—so you're never locked in, and every dollar spent generates clarity.

Deep Dive (1 day)

We map your problem space, identify the sharpest first product, and make the hard scoping decisions. You walk away with a written plan—what to build, what to defer, and how to validate it. Clear enough to act on whether or not we keep working together.

Prototype (1 week)

A working prototype built fast—real enough to put in front of customers, investors, or partners. Most founders learn more in this week than in months of planning.

Build (4-8 weeks)

Four to eight weeks to a production MVP. Real architecture, real users, real signal. The scope is informed by everything we learned in the first two phases—so you're building on evidence, not assumptions.

Not every project is a fit.

If you need a dev shop that builds to spec, I'm not your guy. If you need a freelancer who bills by the hour, or a technical co-founder who'll work for equity — also not your guy.

If you need someone who'll tell you what to cut, make the hard product calls with you, and then build what survives — let's talk.

Scotty Nelson

I'm Scotty.
Former VP Eng at Kajabi.
Now building with founders.

A decade building software — interactive experiences, websites, and eventually products — at a small studio. A decade at Kajabi, scaling a platform past $10B in creator revenue, the last six years as VP of Engineering. I know where I do my best work: close to the product, close to the founder, building what matters.

Now I work directly with founders — end to end, problem to product. I'm also building my own, pressure-testing the same process on my own bets.

Got something that needs to exist?

Book a 30-minute call →